Shoes make up 62% of my business and I’m purchasing more and more of them from Amazon at a low price to resell them at a higher price. This is known as an Amazon to Amazon flip.
I like buying products from Amazon to resell because you aren’t spending time matching up product listings between another storefront and Amazon, you can easily upload your Resellers Permit so that you don’t pay sales tax and the free shipping threshold is low at $35.00.
Important Note about Using Your Prime Account
It’s against Amazon’s terms and conditions for Prime Members to order products used for resale. This is what is stated on the Amazon Prime Terms page:
Prime members are not permitted to purchase products for the purpose of resale, rental, or to ship to their customers or potential customers using Prime benefits.
Therefore, to comply by their rules, I order all of my shoes from a separate non-Prime buyer’s account.
Find Shoes with Keepa
Keepa monitors price drops and you can find them on their Deals Page:
As you can see, you can search for price drops in different categories. I focus on the “Clothing, Shoes & Jewelry” category and look for shoes that dropped in price by more than 50%. If the shoe interests me, I’ll go to Amazon’s product page for further research.
Shoe Research Example
For the rest of this post, I’ll go into more detail about the Nine West Women’s Leisa Leather Heeled Dress Sandal shoe that I found on Keepa, purchased and recently sold.
On Feb 1, that shoe dropped in price by about $40. Here’s what the Keepa graph looks like for it:
The Keepa graph tells me 3 things:
- Amazon (represented in orange) goes out of stock on that shoe (areas of no orange).
- The shoe’s normal price is in the $78-$79 range.
- The price dropped in early February.
I snagged it for $38.36 and if I waited one more day, I could have purchased it for less. According to CamelCamelCamel, the shoe reached its lowest selling price of $35.96 on Feb 2.
In my experience though, it’s not good to wait to see if it goes down in price. There have been a few times that I found a shoe on Keepa, analyzed it and added it to my shopping cart. Then I’ll look for other shoes and then when I go to complete the purchase, the shoe is no longer available because someone else bought it.
To learn more about Keepa, check out the How to Keepa Camel Book & Video Course by Stephen Smotherman.
Moving to Amazon for Further Research
If everything looks good on Keepa, then I move on to the Amazon Product Page to see if the shoe meets my next set of criteria:
- Able to sell (not restricted)
- Ranking below 100,000
- 70% ROI when the selling price goes back up to normal (based on past history)
- Net Profit over $10.00 at 30% ROI in case I have to drop the price
- 90 Day Average much higher than the current price
- 4 Stars or higher on the customer reviews
I use RevSeller to see if the shoe passes my buying criteria:
It just takes a few seconds to decide if the shoe is worth looking into further.
If you haven’t used RevSeller, one nice feature is the “Sell Yours-New?” link. If the text is green, you can sell it. If the text is red, you’re restricted. But as a double check before buying, just click on the link because it goes to your “Add a Product” page in Seller Central.
I also use the RevSeller calculator to check selling prices below my planned selling price. This way I’ll know beforehand if there’s room to lower the price if someone starts a race-to-the-bottom.
If the shoe passes the first set of criteria, then I run the RevSeller Variation Viewer to check review counts and pricing based on the different shoe variations:
The screenshot is from March 16. I like that both Natural Leather and size 7 have a high number of verified reviews. However, the chart does not tell you if the shoes reviewed are Natural Leather and Size 7. The shoes could be a Natural Leather Size 8 or a Black Leather Size 7.
I typically stay away from the colors that have no reviews or a small number of reviews compared to the other colors.
As for sizes, I stay away from the narrow sizes. But other than that, I’m not very picky. I have no hesitation in buying a women’s size 11 or a men’s wide shoe.
You’ll also notice that some of the sizes were selling for $18-$19. Typically you want to grab up the $18 shoes if they were being sold by Amazon or another trusted Seller. But in this case, the Seller was one of those “Just Launched” Sellers that have recently been popping up on the shoe listings. They are listing shoes at crazy low prices and I don’t think that they’re legitimate Sellers.
My buying decision also depends on:
- the number of shoe colors
- how a shoe in a specific color & size compares in price to the other shoes of the same color
- if Amazon has a history of going out of stock
- who the seller is
- stock levels of the competition
- if there are recent reviews
To research the items in the red text, I use the HowMany Chrome Extension. For the items in black text, I use the Amazon product page which contains the Keepa graph. To get the graph, you can install the Keepa – Amazon Price Checker Chrome Extension.
Buying and Selling
There are a lot of variables that go into the buying decision and I’m not saying that every shoe must pass every test. There are exceptions and sometimes I’ll also go by past experience. For example, I’ll go higher in rank on Ecco shoes because in my history, every pair of Eccos that I purchased sold within a few months.
Back to the Nine West shoe. It passed the tests and I purchased a size 7 and size 9 of the Natural Leather Color. They both sold pretty quickly:
Ready to Sell Shoes?
Whether you purchase shoes or specialize in another category, the Keepa Deals page is a great place to start your searches.
To learn more about Keepa or about the shoe category, check out Steven Smotherman’s products:
Also, as a reminder, don’t use your Prime benefits to purchase from Amazon. Here’s a blog post that goes into more detail about Amazon Flips.
Questions or Comments? Use the form below or send me a note on Facebook!