Helping You with Your Amazon FBA Business

How To Do an Amazon to Amazon Shoe Flip

Shoes make up 62% of my business and I’m purchasing more and more of them from Amazon at a low price to resell them at a higher price.  This is known as an Amazon to Amazon flip.

I like buying products from Amazon to resell because you aren’t spending time matching up product listings between another storefront and Amazon, you can easily upload your Resellers Permit so that you don’t pay sales tax and the free shipping threshold is low at $35.00.

Important Note about Using Your Prime Account

It’s against Amazon’s terms and conditions for Prime Members to order products used for resale.  This is what is stated on the Amazon Prime Terms page:

Prime members are not permitted to purchase products for the purpose of resale, rental, or to ship to their customers or potential customers using Prime benefits.

Therefore, to comply by their rules, I order all of my shoes from a separate non-Prime buyer’s account.

Find Shoes with Keepa

Keepa monitors price drops and you can find them on their Deals Page:

Keepa Deals Page

As you can see, you can search for price drops in different categories.  I focus on the “Clothing, Shoes & Jewelry” category and look for shoes that dropped in price by more than 50%.  If the shoe interests me, I’ll go to Amazon’s product page for further research.

Shoe Research Example

For the rest of this post, I’ll go into more detail about the Nine West Women’s Leisa Leather Heeled Dress Sandal shoe that I found on Keepa, purchased and recently sold.

On Feb 1, that shoe dropped in price by about $40.  Here’s what the Keepa graph looks like for it:

The Keepa graph tells me 3 things:

  1. Amazon (represented in orange) goes out of stock on that shoe (areas of no orange).
  2. The shoe’s normal price is in the $78-$79 range.
  3. The price dropped in early February.

I snagged it for $38.36 and if I waited one more day, I could have purchased it for less.  According to CamelCamelCamel, the shoe reached its lowest selling price of $35.96 on Feb 2.

In my experience though, it’s not good to wait to see if it goes down in price.  There have been a few times that I found a shoe on Keepa, analyzed it and added it to my shopping cart.  Then I’ll look for other shoes and then when I go to complete the purchase, the shoe is no longer available because someone else bought it.

To learn more about Keepa, check out the How to Keepa Camel Book & Video Course by Stephen Smotherman.

Moving to Amazon for Further Research

If everything looks good on Keepa, then I move on to the Amazon Product Page to see if the shoe meets my next set of criteria:

  • Able to sell (not restricted)
  • Ranking below 100,000
  • 70% ROI when the selling price goes back up to normal (based on past history)
  • Net Profit over $10.00 at 30% ROI in case I have to drop the price
  • 90 Day Average much higher than the current price
  • 4 Stars or higher on the customer reviews

I use RevSeller to see if the shoe passes my buying criteria:

RevSeller from March 14, not Feb 1.  I’m unable to go back and get the Feb 1 data.

It just takes a few seconds to decide if the shoe is worth looking into further.

If you haven’t used RevSeller, one nice feature is the “Sell Yours-New?” link.  If the text is green, you can sell it.  If the text is red, you’re restricted.  But as a double check before buying, just click on the link because it goes to your “Add a Product” page in Seller Central.

I also use the RevSeller calculator to check selling prices below my planned selling price.  This way I’ll know beforehand if there’s room to lower the price if someone starts a race-to-the-bottom.

If the shoe passes the first set of criteria, then I run the RevSeller Variation Viewer to check review counts and pricing based on the different shoe variations:

March 16th Data from RevSeller Variation Viewer

The screenshot is from March 16.  I like that both Natural Leather and size 7 have a high number of verified reviews.  However, the chart does not tell you if the shoes reviewed are Natural Leather and Size 7.  The shoes could be a Natural Leather Size 8 or a Black Leather Size 7.

I typically stay away from the colors that have no reviews or a small number of reviews compared to the other colors.

As for sizes, I stay away from the narrow sizes.  But other than that, I’m not very picky.  I have no hesitation in buying a women’s size 11 or a men’s wide shoe.

You’ll also notice that some of the sizes were selling for $18-$19.   Typically you want to grab up the $18 shoes if they were being sold by Amazon or another trusted Seller.  But in this case, the Seller was one of those “Just Launched” Sellers that have recently been popping up on the shoe listings.  They are listing shoes at crazy low prices and I don’t think that they’re legitimate Sellers.

My buying decision also depends on:

  • the number of shoe colors
  • how a shoe in a specific color & size compares in price to the other shoes of the same color
  • if Amazon has a history of going out of stock
  • who the seller is
  • stock levels of the competition
  • if there are recent reviews

To research the items in the red text, I use the HowMany Chrome Extension.  For the items in black text, I use the Amazon product page which contains the Keepa graph.  To get the graph, you can install the Keepa – Amazon Price Checker Chrome Extension.

Buying and Selling

There are a lot of variables that go into the buying decision and I’m not saying that every shoe must pass every test.  There are exceptions and sometimes I’ll also go by past experience.   For example, I’ll go higher in rank on Ecco shoes because in my history, every pair of Eccos that I purchased sold within a few months.

Back to the Nine West shoe.  It passed the tests and I purchased a size 7 and size 9 of the Natural Leather Color.  They both sold pretty quickly:

Nine West report from InventoryLab.

Ready to Sell Shoes?

Whether you purchase shoes or specialize in another category, the Keepa Deals page is a great place to start your searches.

To learn more about Keepa or about the shoe category, check out Steven Smotherman’s products:

How to Keepa Camel Book & Video Course
The Reseller’s Guide to Selling Shoes

Also, as a reminder, don’t use your Prime benefits to purchase from Amazon.  Here’s a blog post that goes into more detail about Amazon Flips.

Questions or Comments?  Use the form below or send me a note on Facebook!

{ 13 comments… add one }
  • Aron March 18, 2017, 8:37 pm

    Awesome dian! I learn a lot from you as always. Very informative.

    • Diana March 23, 2017, 1:23 pm

      Thank you Aron!

  • Colin March 23, 2017, 3:57 am

    Diana, great post and thanks for the tips. I’m curious about competing with Amazon. If Amazon runs out of stock on a size of shoe then I see where you benefit from that but what if they replenish their stock while yours are still listed? Is it a matter of offering a slightly lower price?


    • Diana March 23, 2017, 1:22 pm

      Hi Colin,

      I’ve noticed that Amazon shares the buy box if you’re priced slightly lower. I read from other people that you should price within 4% lower of Amazon…But of course, Amazon also has the option of matching you and not sharing.

      In general, if the shoe meets most or all of my criteria AND if it’s a lower cost shoe (under $35) AND if there’s a high profit potential AND if there’s plenty of room to drop the price later, I’ll buy it.

      Let me know if you have any more questions!


  • Erica March 30, 2017, 8:43 am

    Hello! I’ve been doing Amazon-Amazon flip for shoes. I sold shoes by Aerosoles and Nine West (not restricted brands) and I still have 4 pairs left in stock.

    I have to provide invoice for those shoes or else I can’t sell on Amazon anymore. I will prepare the documents to send to PQ Review soon.

    Just wondering. Is it okay for me to use Amazon as a supplier? Should I remove listings for those shoes immediately? This means that I will have to create a removal order and lose more money 🙁 But if it helps in keeping my account safe, then it will be a better option. What do you think?


    • Diana March 30, 2017, 1:15 pm

      Hi Erica,
      Who is questioning your Aerosole and Nine West purchases? Is it Amazon or someone else? Typically only Amazon can tell you what you can or cannot sell.

      Anyway, I do know one person that was suspended and he got his account back. I don’t know all of the details, but one problem was a claim over am Amazon to Amazon flip shoe. He submitted his Amazon invoice to Amazon and they accepted it. But then I seen other people post that Amazon didn’t accept the invoice. So I can’t say 100% if they will accept the invoices. But if that’s what you have, that’s what you need to send them.

      I personally would remove the shoes as it’s not worth taking chances over 4 pairs. It only costs 50 cents each to do so. Then if everything goes ok, you can send them back in to Amazon. Other option is to sell on Ebay or other places.

      Good luck and let me know what happens.


  • Michele May 31, 2017, 1:58 pm

    How do I easily upload my resellers license so I don’t have to pay sales tax on the items I plan to resell? (Obviously from my separate account, not, my prime account.) Also, do you have a personal prime account, a sellers account, AND a third account where you buy items to flip? Or do you use your seller’s account for that?

    • Michele May 31, 2017, 2:28 pm

      Never mind I figured it out!

    • Diana May 31, 2017, 3:11 pm

      Hi Michele,

      I’m glad you figured out how to upload!!

      I have the 3 accounts you mentioned: A Sellers Account. A personal buyers account with PRIME. The 3rd one is another Buyers Account without PRIME. This is where my Reseller’s License is at. Having the 2 separate buyers accounts also makes your bookkeeping easier.

      Good luck and let me know if you have any more questions!


  • Rupa Akepati November 24, 2017, 7:04 am

    Can you please help me in Amazon to Amazon Flip in Beauty category.
    I wish to buy from Amazon USA and sell in Amazon India. is it possible?


    • Diana November 24, 2017, 5:05 pm

      Hi Rupa,
      It should be as long as you don’t use Prime Benefits to buy from Amazon USA. Also, you need make sure that you’re approved in the beauty category. But to be safe, I would check with Amazon first.

      Good luck!



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About Diana

I am working towards creating a full-time income by selling on Amazon. It's a lot of work but very fun! If you're interested in selling on Amazon, be sure to follow my blog as I'll be providing you with lots of tips!

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