Helping You with Your Amazon FBA Business

eFLIP and What I Sold: 6/23/16

I’ve been buying lots of books over the past 6 weeks with the help of Caleb Roth’s service called eFLIP and my last item shipped just happens to be a book that I found using eFLIP.

What is eFLIP?

eFLIP provides a simple way to find books on Amazon that are selling at low Merchant Fulfilled prices and high FBA prices.  You begin by entering your filters based on price, ranking, number of offers and year published and the program will go through and give you a list of books that matches your search criteria:

eFLIP Filters

Then you go through the list of books and analyze them to find profitable books.  I like to use the Keepa Chrome extension to check sales rank history:


I also like to use eFLIP’s price calculator to check the profitability based on the buy cost:


If the book meets my criteria, then I’ll purchase it from a MF seller and then resell it at a higher FBA price.

Quick Online Arbitrage

What I like about eFLIP is that it’s very easy to use and I can find profitable books rather quickly.

To take the “quickness of it” a step further, you are paying a flat $3.99 for each book purchased from a MF seller.  This flat shipping truly speeds up the OA process because then when you find a book, you can just purchase it.  You don’t need to spend more time looking for additional books to qualify for free shipping.

Also, you’re not having to spend time playing the “game” of getting lower prices with cash back sites and discounted gift cards.  You just find your books and whenever you feel like stopping, you make your purchase and then move on to something else.

One Negative of the Book Sellers

One negative that I noticed is that many MF Sellers overstate the book condition.  The majority of the books that I receive are usually one condition lower than what’s listed.  For example, if I’m buying a Used-Very Good book, I typically receive a Used-Good book.

Therefore, one of my strategies during my book analyzing is to make sure that I can still make a minimum of 100% ROI on a book that is listed in a lower condition.  For example, if I’m purchasing a Used-Very Good book, then I’ll make sure that the book is still profitable if I list it as Used-Good.

Fortunately, not all Sellers are like that and I found a few Sellers that are very accurate in their book descriptions or understate them.

If you sign up for eFLIP, I recommend using the book-tracking spreadsheet that Caleb provides and add in a column to record the book conditions (listed & received) next to the Seller’s name.  Over time, you’ll accumulate a list of preferred Sellers to purchase from.

Results of my eFLIP Purchases

Though I sold a few books, I don’t have a lot of data to give you at this time.  Most of my books haven’t been in the Amazon warehouses very long and then today I learned that a shipment of 19 books has been damaged. 🙁

I am rather new at selling books so I’m still working on coming up with tighter search criteria and how to price my books for maximum profit.  For now, I’ll tell you about the last book that was shipped.

Last Item Shipped

One of my eFLIP book purchases was my last item shipped.  Below is a screenshot of it in my Payment->Transactions page as proof:

062316 Proof SHD

Product: Reading for Results (The Flemming Reading Series)


Store Purchased: Amazon (Online Arbitrage using eFLIP to find it.)

Date Received at Amazon Warehouse: 06/08/16
Date Amazon Shipped to Customer: 06/23/16
Number Of Days at Amazon: 15

Buy Cost:  $4.00

  • Book Price: one penny
  • Shipping: $3.99
  • Final Buy Price: $4.00

Selling Price: $17.99
Net Profit after Fees:
$17.99 (sale price) – $6.80 (fees) – $4.00 (buy cost) = $7.19
ROI%: 178%

I purchased the book from a MF Seller that listed it as Used-Very Good.  I sold it as Used-Good.

Category: Books
Ranking on 06/23/16: 30,041
Category % According to RevSeller: Top 1%

062316 RevSeller SHD

I hope you enjoy these “What I Sold Posts.”  As always, be sure to ask me any questions or leave a comment in the form below or on my Facebook page.

Have a great day,


p.s.  Back to School season is coming up soon and I heard that textbooks are great profit makers in August and September.  This is a great time to sign up for eFLIP so can start getting textbooks into your inventory before then.  Click here to sign up for your 3-day trial to test out the service.

p.p.s.  Caleb Roth also created the Tracking Spreadsheet.  He sent me a note saying that the cost of it is going up on July 1.  If you’re interested in purchasing it, make sure you do so before the end of the month!

Affiliate Disclosure for SHD

{ 16 comments… add one }
  • Valerie June 28, 2016, 1:04 am

    A little late to reading this, but great post. I really haven’t delved into books at at all and worry about jumping into a new category and spreading myself too thin – but I may have to just give this one a try! Question: Is the reason that its easy to flip them because there is only 1 MF offer, so by sending it FBA, you kind of obligate the customer to buy the FBA? I know in some cases, some customers will buy FBA anyways because they are hard wired that way 🙂

    • Diana June 29, 2016, 11:24 pm

      Hi Valerie, there will usually be more than one MF Seller on the listings. But people will buy from an FBA Seller because as you say, they are “hard-wired” to do so. People trust having their purchases sent by Amazon instead of from a random person. Plus, people will pay extra to get their books fast with their prime benefits.

      I find that sourcing with eFLIP is really quick and easy to do. I also worry about spreading myself to thin. However, once you get the hang of grading the conditions of the books, processing them goes pretty quickly.


  • Ree Klein June 29, 2016, 4:52 am

    @Valerie and I must be on the same train…I’m late reading this post, too! To answer your question, I love reading your “what I sold” posts. You give excellent detail about your process and the tools you’re testing. And, I love that you are transparent and make sure we understand the potential downsides and how you mitigate those risks. Invaluable.

    You’re a class act, Diane. Thanks for all the great info!

    • Diana June 29, 2016, 11:26 pm

      Thanks Ree! By the way, you’re a class act too and I learn so much from your privatelabelpreneur site!

  • Amanda July 8, 2016, 2:51 am

    Hi Diana! Do you have to have two different Amazon accounts? One for buying, and one for flipping? Or do you just use your one account? Thanks!

    • Diana July 10, 2016, 1:52 am

      Hi Amanda,
      I have two separate buyers account. My main one is a Prime account that I use for personal purchases and supply purchases.

      The 2nd one is for flipping. I do not have Prime on it and I have my Reseller’s permit uploaded to it so that I don’t have to pay sales tax.


  • Thomas Gray January 7, 2017, 4:38 pm


    Great post! Do you have any update on the results of your experiment?


    • Diana January 7, 2017, 6:54 pm

      Hi Thomas, No I haven’t updated because I want to wait until after the January textbook season first. But to be honest, I came to the conclusion that I’m not a book reseller. It’s a great category and I highly recommend books since they aren’t restricted and the buy costs are lower. But I’m much better at selling shoes. Shoes and wholesale are my main focuses right now and to do that I have to cut out books for the time being. If you’re interested in doing OA books, I do recommend eFLIP and testing them out with their free trial.

  • ginger March 31, 2017, 4:29 am

    HI Diana, Hope this thread isn’t too old and you might still respond to my question. I’m new to FBA and am selling mainly books. Be hearing about eflip and one thing I don’t understand is do you never take possession of the book? It sounds like you have the MF sell it to Amazon directly?? Not sure what the flow is, could you please explain. Thank you.

    • Diana March 31, 2017, 1:03 pm

      Hi Ginger,
      Good question! Here’s how it works:
      1. You purchase a book from a MF Seller.
      2. They ship the book to you (or your prep center).
      3. You list, label and ship it back to Amazon.

      FBA Sellers can charge more than the MF sellers, so that’s how you make your profit.


  • Nicole April 8, 2017, 8:41 am

    Hello this is great information here thank you so much for sharing! I am also wanting to dabble into books just to see if it’s for me while doing my EBay business as well. I was wondering since you are now into wholesale and shoes do you have any tips for going about finding that perfect wholesale account? I know a lot come from China but I’m nervous because I hear a lot of horror stories. Thank you again for this detailed how to on books!

    • Diana April 8, 2017, 1:34 pm

      Hi Nicole,
      The best ways that I learned to get started with Wholesale is to either start your product searches on Amazon or around your house. Find products that meet your set of criteria – Ranking of X, No more than X Sellers, X Sales per week, Profit of X. Then you contact the manufacturer and inquire about opening a wholesale account. This method is much better than going through page after page of wholesale catalogs.

      It does take time to find that perfect wholesale account and even though I opened several accounts this year, I haven’t found that “perfect” one yet. With my products, my profits are tiny compared to what I earn with shoes. But it’s also nice that you can easily reorder the wholesale products when you need to.

      Good luck and let me know if you have any more questions.


  • Angela August 17, 2017, 8:22 pm

    I hope you’re still looking at this site. My question is if you buy books from MF–you’re going to get a lot of packages sent to your fulfillment center–do you tell them how many items to expect so that they box them up at the same time to create a shipment to Amazon?

    • Diana August 18, 2017, 1:22 pm

      Hi Angela,

      Hi Angela, yes, you will need to tell your fulfillment center the book titles, ISBN, quantity and expected condition of your books. This way they can double check and make sure that they received everything that you ordered. Each center has their own method of doing things, so be sure to check with them on how they want it done. Usually they provide you with a shared Google Spreadsheet for you to input your data into.



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About Diana

I am working towards creating a full-time income by selling on Amazon. It's a lot of work but very fun! If you're interested in selling on Amazon, be sure to follow my blog as I'll be providing you with lots of tips!

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