Helping You with Your Amazon FBA Business

Getting Denied, Denied & Then Approved in Beauty

I’m happy to report that I’m approved to sell Beauty products on Amazon.  With that said, getting approved in the Beauty category wasn’t the same easy process that I had with Health & Personal Care.  This time it took me three tries to get approved.  I blame myself for my first denial, but I do not agree with the reason for the second denial.  In this post, I will go into detail about why I was denied twice and finish off with a recommendation of what NOT to buy for one of your products.

In general, the process for getting approved in Beauty is very similar to that of getting approved in Health & Personal Care.  If you haven’t read my “Getting Approved in Health & Personal Care” post, I recommend reading that first because it gives a better overview of the entire process.  As with Health, you’ll need to view the category requirements, submit a short message to Amazon about the products that you wish to sell and then submit the documentation that Amazon asks for.  I’m not going to repeat all of that in this post, but rather focus on why I was denied.

2/13/16 Update: Since writing this post, Amazon has changed the approval requirements.  Keep in mind that what I did over a year ago is now outdated information. 🙁

First Denial
I blame myself on this one because I didn’t follow my advice that I gave in my Health & Personal Care post.  In that post, I recommended applying for the category before purchasing your products so that you know exactly what Amazon wants.  Well, I incorrectly assumed that Amazon would want the same type of documentation for Beauty as they did for Health & Personal Care.

With Health & Personal Care, Amazon accepted my two packing slips and one DollarDays invoice.  I assumed the same would work with Beauty so I went ahead and purchased Beauty category products from those two stores.  I did this before I formally applied for Beauty which means I bought the products before I received the message from Amazon stating what they want in terms of additional documentation.  Here is what they asked for:

  • Please provide 3 legible invoices or retail receipts for the products you intend to sell in this category. Please mark out or otherwise obscure all pricing information.

As you can see, no packing slips!  Packing slips were allowed when I applied for Health & Personal Care:

  • Three legible, scanned or clearly photographed billing statements, vendor invoices or packing slips for the products you intend to sell in the category.

Since I already purchased products from, I figured that it would’t hurt to submit my packing slips anyway.  I even went a step further and also submitted my “order receipts” that emailed to me.   But unfortunately, Amazon denied me because they said that they do not accept shipping confirmations.  However, they did approve my DollarDays invoice.  Here is what they wrote:

  • The invoice titled Poisson 1.pdf (27 KB) has been accepted. Two more invoices are required since we do not accept shipping confirmations.

The accepted invoice (Poisson1.pdf file) is for my DollarDays invoice.  I’ll be referring back to this invoice later in this post.

Second Denial
This time I decided to purchase Beauty products from Target because I read on the Amazon FBA Facebook group pages that others were approved by submitting Target receipts.  Plus, it would be quicker to purchase my products locally. I went to Target and bought ten of one product and ten of another product and paid for each set of ten separately.

Amazon accepted both Target receipts but they still denied me because they said that one of the products that I purchased was a Health & Personal Care product and not a Beauty product.  Here is what they wrote:

  • Some of the products you intend to sell do not belong in the Beauty category but may be eligible to be sold in a different category. Your application to sell in the Beauty category is not approved……Unfortunately, xxxx does not belong in the Beauty category, but belongs in the Health & Personal Care category……In order to gain approval for Beauty, we require two additional invoices with products that belong in the Beauty category.

Ok, this is when I became frustrated.  Not only was I out the money from purchasing products from and Target, but also because the product in question is listed in Beauty.  Actually, this type of product is listed in both Health & Personal Care and Beauty.  Not only that, but it’s the same product but just in a different formula that I purchased from DollarDays – remember the approved Poisson1.pdf file?  

I decided not to argue with Amazon and to just buy more products and try again.  At this point, you would think that I should already have two invoices/receipts approved – my DollarDays invoice (Poisson1.PDF)  and one of my Target products.  But if you notice in their note, they say that I need two more invoices, not just one.   It appears that now my only approved receipt is my other Target purchase.  I certainly don’t want to purchase two more sets of products as it’s getting expensive.

Third Try
Frustrated, I went to Target again and bought another product.  This time, I confirmed that it is listed only in Beauty and not in both Beauty and Heath & Personal Care.  This time when I sent in my receipt, I included this short note:


Attached are the three invoices/receipts that I would like to use to get approved for the Beauty Category:

Poisson 1: This invoice was previously accepted on 10/11/14 by Amazon Rep XXXX. This is for quantity 10 of ASIN XXXXXXXXXX, found under Beauty -> Skin Care – > Body -> Moisturizers -> Oils

Poisson 4: This invoice was submitted previously and I believe it was approved by XXXX. This is for quantity 10 of ASIN XXXXXXXXXX.

Poisson 7: This receipt is for 10 items of ASIN XXXXXXXXXX– name of product

Thank you again for your consideration of accepting me into the Beauty Category.


I was very anxious waiting for Amazon’s response on whether I would be approved or not.  At this point, I had purchased 60 products to get approved in Beauty and I certainly didn’t want to go out and buy more.  My office is looking like a drugstore and each purchase is more money out of my pocket.  Luckily, they approved me this time!

The Product Not to Buy:
Below is a picture of the product that I was denied on because Amazon said it’s a Health & Personal Care product.  Most shaving gels are listed under Health & Personal Care, but the specific UPC number for this one is listed under the Beauty Category.


I don’t recommend buying this product as one of your approval products not only because you may get denied, but also because you can’t send it in.  I found this out after listing it in Seller Central and got a message saying that I can’t send it in because it’s a hazardous material.

I hope that your experience in getting approved goes better than mine.  It was frustrating, but I’m happy that I kept going and didn’t give up.  I finally got approved and as a bonus, I won’t need to buy shaving gel for the husband for a very long time.

Take Care,


Photo Credits:
Featured Image: © singkamc –
Edge Shaving Gel: Diana Poisson

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{ 64 comments… add one }
  • Justin Wills October 22, 2014, 2:36 am

    Thanks for the info! Just curious, how did your Target receipts work since they don’t show your name, address, or phone number? Is there a way you were able to get your name on the Target receipts?

    • Diana October 22, 2014, 3:14 am

      Hi Justin,
      I scanned each Target receipt into the computer and then printed it out. This gave me a copy of my Target receipt on regular sized printer paper. Then I wrote my contact info and the ASIN number on the piece of paper that I just printed. Then I scanned in that piece of paper as it had both the Target receipt and my contact info on it. That’s what I sent in to Amazon and they accepted it even though it was very obvious that I hand wrote it. Good luck with getting approved. I hope this helps. Diana

      • Kelsey July 13, 2015, 6:13 am

        Good evening. I am confused about the rejection letter I got from amazon. This is what it said:

        Please know that Gating is a business decision that amazon has made. I have reviewed your application carefully. Based on the information provided. We regret to inform you that your application has been declined.

        I know this is not the answer you wanted to hear, but please know I have exhausted all resources and investigated the issue to its full extent, and Amazon will not be able to disclose anything further concerning this matter. I had already reached out to our leadership and several team members for accuracy. Unfortunately, after a thorough review, we still are unable to provide any further specific details regarding the issue. Since, this application has been reviewed multiple times. Please consider this matter closed. When we approve or decline an application we base our decision at our policy.

        …Can you make sense of this? Why can’t they tell me why they rejected it?

        • Diana July 20, 2015, 9:32 pm

          Hi Kelsey, I’m sorry for taking so long to respond. I just realized that a lot of my comment notifications that get emailed to me have been going to Spam. Not sure why that started 🙁

          Not sure if you already got this matter resolved. I read in Facebook group posts that others have had the same message from Amazon. Then they would reapply a week or so later and get approved. I guess it depends who you get. I would go ahead and try again.


  • Hov October 23, 2014, 5:01 pm

    Hi Diana,
    Congratulations!! Thanks again for sharing this great info. Sorry to hear that you almost turned your office into a CVS store back room and expenses incurred that may not be necessary. But as you well know, hard work and persistence does pay off. I hope you can return some of the stuff at least. I’m taking notes and learning from this. 🙂 I’m not keen in any of these two categories yet, but hoping to use these experience as a guide once I get myself sorted out.

    A question for you; do/can the receipts/invoices be from the same store/vendor or do they need to be from different establishments to make them legitimate?

    Thanks in advance,

    • Diana October 23, 2014, 8:20 pm

      Hi Hov, Each time I got approved, I had two invoices/receipts from one store and one from another. I heard on a podcast that you can use the same store for all three invoices/receipts. I did return some of my products back to Target (good reason to buy locally) and I sent in some others to Amazon to resell. To my surprise, they all sold out almost instantly. Though I just broke even as I bought my products at full price, I now know that Beauty/Health products sell and to start clipping coupons to purchase them at a better price. Getting approved in grocery is next, but I may wait a bit before I start on it. Diana

      • Hov October 23, 2014, 10:57 pm

        Thanks! I hope you have Target redcard for that 5% discount for every ringing at the register 🙂 At least some percentage off the sales tax I guess(not sure about yours, but my Targets still charge me sales tax regardless of resale cert–they said I need a legit tax-exempt not for profit tax number–huh?).

        As for proof, is there a minimum of quantity per item per receipt/invoice that they’re looking for? After not having much luck with sourcing my usual default categories toys/house ware/electronics over the last few days, I may need to consider working a little harder and jumping into other cats sooner so that I’ll have more options as far as sourcing goes.

        • Diana October 24, 2014, 1:22 am

          Yes, I have the Target Red Card and love it! Also, I don’t pay tax on a lot of my purchases because I live next door to a sales-tax free state. However, I haven’t tried using the resale certificate in my home state yet. But if you ever shop online, email Target your resale certificate ( with your contact info and then you should be able to shop tax free with them online. I just did that and got approved. Plus free shipping right now. I’m also not having much luck with sourcing these days in my usual categories…My beauty products did sell fast, but I need to find better products as the ones that I bought to get approved had zero profit. Diana

        • Diana October 24, 2014, 1:32 am

          Also, I bought ten of each item…I’ve seen others on the Facebook group pages say they got approved with 5 or 6 items. But I don’t know what the minimum number is.

          • Teresa April 7, 2017, 11:13 am

            What facebook group page was that?

          • Diana April 7, 2017, 3:24 pm

            Hi Teresa,
            A lot has changed since I wrote that post in 2014. But go to the My Silent Team Facebook Group and then do a search for “Beauty Ungated” or something like that. I’ve seen other people posting about getting ungated in Beauty.


  • GS October 23, 2014, 5:13 pm

    Hi Diana, Thanks for this great info again. Very helpfull for new people. Congrats on getting approved on another catagory!!!!

    • Diana October 23, 2014, 8:21 pm

      Hi GS, Beauty was a challenging one but glad I stuck with it. Grocery is next, but I’m not up to that yet as I need to concentrate on shopping and getting more inventory sent in first. Have you started FBA yet? If so, let me know how you’re doing. Diana

      • GS October 24, 2014, 4:06 pm

        Hi Diana, I have not started yet since I have some other things going on that require my attention at this time. I hope to go into it next year. For now, I’m just getting information together by reading blogs. Your blog has been great source of information. The simple way you use to describe the process is very useful. Thank You!!!

        • Diana October 24, 2014, 6:08 pm

          FBA does take a lot of time, so I understand that you’re waiting til you have more free time. I actually don’t put in as many hours on it as when I first started, but do a lot like you – reading other people’s blogs and learning about it. Diana

  • Marc November 8, 2014, 6:32 pm

    Hi Diane,
    I just came across your blog too and wanted to say thank you for taking the time to share all of your experience and advice with all of us. I have been trying to get started with FBA for a while and kept hitting a wall with label issues and buying the wrong types of products and not getting approved. For now I’ve stocked up on items that are all sellable and have finally got my labeler to work (only to find out the print head is worn, and will need to buy another labeler). I’m very excited to finally move forward after watching my living space turn into a small storage unit of misc items I’ve picked up over the last 3 months.

    Your blog is going to be very helpful to me and I really appreciate the time and effort you have put in to help us.

    Here’s to much success on FBA!

    Have a great weekend.


    • Diana November 9, 2014, 1:58 am

      Hi Marc,

      I’m glad you find my blog helpful. I’m a new seller too and just sharing my experiences as I go along. There are so many rules and so much to learn that I found it very overwhelming at first but each time you do it, it gets easier. It took me hours to do my first shipment and now I can list, prep and ship pretty quickly. This week though I’m back in learning mode again as I’m working on my first bundle. Now I have to buy UPC codes and create my own product listing.

      If you are having label issues, you can have Amazon label your products for you (for a fee). This may be something to consider for the short-term until you buy another label printer. This way at least you can get some of those products out of your living space.

      Thank you for stopping by and let me know how your doing. I wish you much success with FBA too!


  • Hobbs November 12, 2014, 3:10 pm

    Hi Diana,

    Thank you for sharing your experiences. I found them really helpful. I, too am new at FBA. I want to ask you about paying taxes. I read somewhere else that I would have to sign up in each state to pay taxes that my FBA products are being sold from. Is this true? If so, did you find it difficult to do? Thank you in advance.

    • Diana November 12, 2014, 4:26 pm

      Hi Hobbs, Yes, you have nexus in the states that your products are stored in and need to collect tax in those states. I’m currently registered for nine states and did find it difficult to do. Each state is different and in the forms that you fill out, there will be questions that you don’t know the immediate answer too. I used TaxJar to help me get going with it. I just wrote a blog post about sales tax so take a look at that if you haven’t already. But once you’re registered and have filed/paid sales tax a few times, then it isn’t so bad. It gets easier as you get more experienced and comfortable with it. Thanks for stopping by and let me know if you have any more questions. Diana

  • Debbie April 22, 2015, 12:51 am

    Hi Diana, I really appreciate you sharing your experience with the rest of us–I had dabbled in the food category, but not too successfully. With your guidance, I am working toward the Health and Personal Care category. However–I have a huge question for you. Customer returns in any kind of consumable category are so frustrating, and I really would like to know what kind of experience you are having with returns. Thanks so much!

    • Diana April 22, 2015, 2:55 am

      Hi Debbie,
      I’ve been lucky that since I started selling a year ago, I’ve only had 9 returns total. All except for one, I’ve been able to either resell or the customer never sent it back so Amazon reimbursed me.

      My returns have been spread out between different categories – Beauty, electronics, kitchen, baby, toys.

      To help minimize returns and to maintain my 100% positive feedback, I do my best to make sure any buyers of mine get the best product possible and what they’re expecting. I polybag everything, even if it’s not required or already wrapped. Even if the product is brand new but the packaging doesn’t meet my standards – shelf wear, slight tear or mark – I list it as like-new and sometimes even take pictures of the packaging. I can’t control any damage that can be caused by UPS or Amazon workers or if I sell to a dishonest customer, but I can control that I’m sending out exactly what the customer is expecting.

      I’m not sure if I was any help since I don’t have a lot of returns. Also, even though I’m approved in grocery, health and beauty, I don’t sell much in those categories. Good luck with getting approved and I hope you don’t have too many returns. It’s never fun getting that email saying you have a return, but it’s a normal part of doing business.


    • Diana April 22, 2015, 7:46 pm

      Received my first grocery return this morning for grocery 🙁

      • Debbie April 23, 2015, 8:59 pm

        Wow, I think I must have caused that by asking about returns! lol. I had one grocery return for coffee, which of course, the customer was able to keep. I am working on my packing slips now and trying to get organized in the Health and Personal care. I’m afraid I do have more returns than I would like, and a lot are due to buyers of toys who keep them for awhile and return them, unsellable. sigh.

        • Diana April 24, 2015, 2:47 am

          That’s too bad that buyers do that. My scariest return was for a Zoomer DYMO that I paid $75.99 for. Very scared that it would come back defective or in poor condition and I would be out the money. Luckily, good honest buyer sent it back unused and new and I was able to resell it. But now I’m nervous to spend so much on a higher cost item in case of a return that I could lose that much money on.

          Anyway, good luck on Health and Personal care and let me know how it goes!

  • michelle May 11, 2015, 7:17 am

    I am working on my first shipment for hpc and beauty. I am trying to figure out the prep process for items like lipstick, chapstick, mascara, and things like pads and tampons. Does every item need to be poly bagged. Or can i just put label over upc for some of these items??? Thanks

    • Diana May 11, 2015, 2:58 pm

      Hi Michelle, I don’t think that Amazon requires the larger boxed items (pads, tampons) to be polybagged. Smaller items less than 2-1/8″ do need to be polybagged.

      Personally, I polybag everything, large and small. Even if it’s in a box. I may be going overboard, but I believe that it gives a better presentation to the customer and it gives your items an extra layer of protection from being damaged or getting dusty or anything once it leaves your house.

      Good luck w/your first shipment and let me know if you have any other questions.


  • Shan June 26, 2015, 6:53 pm


    I have been trying to get approval for my beauty instruments that I plan on selling under Health and Personal Care and as well as under Beauty. My products are simple tweezers and hair dressing scissors that I purchase from a vendor out of the country. I have been denied to sell in Health and Personal Care because they want me to provide a valid vendor address which I did. So i’m not sure why they are not able to verify it.

    Also they asked for FDA Approvals, there is no need for an FDA approval when these items are simple tools. If you could help that’d be awesome!

    Thanks a lot!

    • Diana June 26, 2015, 7:33 pm

      Hi Shan,
      If you’re trying to get approved in Health and Personal Care, I would just go to Target or some other national retailer and buy your products there and use those receipts. Those are stores that Amazon is familiar with and other people used for their approvals. Then if needed, you can return the products later if you get denied or don’t want to sell them.

      I really don’t know the answer to the FDA approval or for buying products from out of the country. That’s something I haven’t done yet.

      Good luck with it though.


      • Shan June 26, 2015, 7:51 pm

        Thank you for your prompt response! Just to clarify, I should just buy items from Target to get approval and then return those items and sell the items that I had initially purchased from my vendor?

        Thank you so much for all your help!

        • Diana June 26, 2015, 8:33 pm

          For your category approval, I do recommend Target or Walmart or some place like that to get your receipts. If you choose to sell the items you bought, then fine or you can return them. So either way, you’re not out money if you sell or return.

          Then once you’re approved, concentrate on getting your items listed. I’m guessing you’ll have to make your own product listings unless someone else is selling your exact same products and you may still have to deal with the FDA approval.


  • Sherry October 8, 2015, 6:38 pm

    Hi, great post! So after you get approved selling in Beauty category, do you need to supply them POs for every item you will be selling? or “Getting approved” is one time thing?

    • Diana October 8, 2015, 8:46 pm

      Hi Sherry, getting approved is a one-time thing. No need to supply new receipts or invoices for every item that you sell.


  • manuela October 19, 2015, 5:30 am

    Hi Diana
    Which Facebook group are you talking about?

    • Diana October 19, 2015, 7:38 pm

      Hi Manuela – I think back then, I was mainly involved the Amazon Boot Camp and the Thrifting for Profit groups. Both are great groups for asking questions.


  • Erica Wyatt November 11, 2015, 8:37 pm

    Hello Diana,

    I have been selling Amazon FBA for about 2 months now and I am attempting to get ungated in the Beauty category. The first time around I submitted invoices from some products that I purchased online from Groupon and Woot and I was denied. This was the response that I received:

    I understand that your concern is regarding approval in “Beauty” category. Please accept my sincere apologies for the inconvenience caused. I have reviewed your concern carefully and appreciate your relationship with Amazon and we do not doubt your credibility. However the attachment provided by you cannot be approved as it is online documents.

    “I would like to inform you that we do not accept sales order, packing slips, invoices from an online retailer, or pro-forma invoices, order confirmation/detail document or any online documents. You can provide us the Purchase Order, Commercial Invoice,Sales Invoice or the invoices that you receive at the time of purchasing. ”

    After doing a little more research and reading some blog posts about being approved to sell in Beauty, I purchased products from my local Walmart and I was denied again. I think I may have read somewhere that they will not accept Walmart receipts but I am not sure. Also, after reading your blog, I also realize that on one of my receipts I have products that fit in both beauty and health and personal care.
    Do you think that may be the reason for the second denial? Also, I purchased all of my products in the same day. I am not sure where I went wrong but after reading your post, it looks like it may be a combination of things. I appreciate any feedback you could offer on this matter.
    Thank You

    • Diana November 11, 2015, 9:50 pm

      Hi Erica,

      By reading why you were not-approved the first time, they changed what they want from when I applied months ago. Back then, it was ok to send in retail receipts (from Walmart, Target) or online invoices. Now it looks like they’re not accepting those anymore. What was the reason for the 2nd denial?


  • Proshar Inc December 17, 2015, 5:37 pm

    Hi Diana,

    First of all congratulation on ungating the Beauty category.

    I was wondering if we ungate beauty category by showing receipts of some products, will we be able to sell other products after ungating category?

    Proshar Inc

    • Diana December 17, 2015, 9:28 pm

      Hi Proshar Inc.,

      Yes, once you’re approved in a gated category, then you can sell anything in that category. It’s not limited to just what you show on the receipts.


  • Aaron December 18, 2015, 8:18 am

    Thank you! I was trying and getting denied right around October/ November. I kept getting the runaround with one invoice being approved and not another. I finally gave up in complete frusteration but you were approved, congrats! I think that I will try it again and follow your advice. Were you approved this past autumn? October 2015

    • Diana December 18, 2015, 2:16 pm

      Hi Aaron, I was approved over a year ago, back in 2014. From what I’ve been seeing in the Facebook groups is that they changed the requirements and it’s harder to get approved now than it was last year.

      When I was approved, I was able to use retail receipts. So, I was able to walk into Target, buy items and submit my Target receipt. If you’re still able to do that, then it shouldn’t be too hard as long as you have the right quantities that they expect.

      Good luck with it and let me know if you get approved and if so, what you had to supply them.

  • Libby Whatley December 19, 2015, 12:55 am

    Hi Diana,
    Thank you for much needed info. Iam trying to get ungated in beauty products on amazon fba. However, I have a few late shipments on my account. Can I still get into it?

    • Diana December 19, 2015, 2:56 am

      I know that you need to meet certain metric requirements. You can view your metrics by logging into Seller Central and going to Performance -> Customer Satisfaction. If the late shipments are in the way of getting approval, you may have to wait until you gain more “good” metrics to cancel the bad ones out. I just do all FBA so I don’t have to worry about late shipments. To find out for sure, apply again in beauty and see what they say. I hope you get approved! Let me know what Amazon says.

  • Bohemian February 6, 2016, 4:04 pm

    This entire process with Amazon is just busy-work. I want to sell essential oils on amazon. I have, in the past, sold books for several years, but I don’t anymore. So I saw that I could not sell without permission, so I started the process. On the first page it says clearly that if I’m approved, I would then need to upgrade my account to the professional seller. Fine. I was also applying for approval in the Health not beauty category. I’m told I need one invoice. I get them to call me and I understood the packing slip with all the same info would suffice, since the company doesn’t use invoices. And this company product is being sold elsewhere on Amazon, it is not just me. My first denial says I have to be a pro account. I respond with a screenshot that says I have to be a pro account before I can sell… but not before I get approval. Given that it could take a week or more to get approval, it would be dumb to upgrade, invest money in something I might not be able to use, but certainly not till I get approval. $40 a month… losing at least a week… that’s $10 for nothing. I get a second denial that says I need to be a pro account AND have 3 invoices. I’ve asked for a phone call since this is not what their site says and not what they said on the phone. Plus… why are essential oils in “beauty”… I had no interest in the beauty section. Oils should be in Health.

    I wonder what they are trying to accomplish with this. Why is the packing slip which has ALL the same info, not accepted?

    • Diana February 7, 2016, 3:57 am

      Hi, I wish I knew the answer and have often wondered the same. When I was approved in Health, packing slips were accepted but retail receipts weren’t. Then a short time later when I did my Beauty approval, packing slips were no longer accepted but retail receipts were. Also I had to be a Professional Seller before I could get approved.

      It doesn’t make sense why Amazon keeps changing the requirements but they are Amazon’s rules that we have to follow.

      I truly understand your frustration.

      Good luck with it.


  • nadia lux February 24, 2016, 7:00 pm

    hello. congrats diana! i’m just wondering is this one time application for one particular product or after this if i want to add anything from beauty product i don’t have to re-apply again? and is it possible to include my very own cosmetic product range?

    thank uuuuuuu:)

    • Diana February 24, 2016, 7:37 pm

      Hi Nadia,
      You only have to apply once for Beauty. Once you’re approved, you can sell all beauty items, not just the items that you listed for your approval.

      For your approval, I would stick with products that are already on Amazon’s website. Also, I believe they match it to an existing ASIN and if you use your own products, they won’t have an ASIN.

      Good luck with it!


  • Rita March 26, 2016, 9:12 pm

    Hi, I know this is an old post but thought I would try. I have tried to gain approval to sell in Beauty and it has been denied, Amazon saying they do not accept receipts, packing slips or email order confirmations. It says that I need Invoices, preferably from a wholesaler! I shop at stores like bath & body works for my beauty inventory – this is not a wholesaler. Do you have any recommendations for me? Thanks so much for your time!!

    • Diana March 26, 2016, 10:56 pm

      Hi Rita,
      I’m sorry that it’s so tough these days to get approved in Beauty!

      You might try Dollar Days. I used them on my Health & Personal Care approval and they provided invoices. With that said, I don’t know if they still do or if Amazon will accept them.

      Good luck with it and I hope you do get approved soon.


  • Yuri April 28, 2016, 8:59 pm

    Hello Diana
    I’m not from USA
    Where I can buy products for approve ? Maybe in online shop?


    • Diana April 29, 2016, 3:10 pm

      Hi Yuri,
      It’s been over a year since I was approved and I know that Amazon tightened the requirements. I believe that they do require invoices, so you’ll need to look for online wholesalers that provide them.

      Good luck!


  • Jenn June 17, 2016, 8:36 pm

    This no longer works, as you can’t use retailers anymore. See this site to get more information on how you can get ungated in these categories.

    • Diana June 19, 2016, 3:15 pm

      Hi Jenn, Thanks for sharing that link!


  • Marc August 23, 2016, 4:28 am

    Hi Diana,

    Thanks for the great open book post about getting ungated for Health and Beauty. I’m now working with a great lead generator virtual assistant who is doing wonders in open categories for me but I really want to get into Health and Beauty. Do you have any suggestions how we can get in now that retail receipts no longer are allowed to be submitted? Your trial and error is a great lesson for new sellers like myself who want to expand.

    • Diana August 23, 2016, 1:38 pm

      Hi Marc,

      I have seen FB posts where others are getting ungated by using Dollar Days and Allen Brothers ( for their invoices.

      Also, if you belong to the My Silent Team Facebook group, there are numerous discussions about getting ungated. I would go there and search for those posts.

      I wish that I could help you more, but I was ungated a long time ago before Amazon changed the rules.


  • Samson Su August 23, 2016, 6:17 am

    Hi there, I’m trying to get approved in the personal health category, but I’m really confused about this 3 invoices requirement. I plan on purchasing 100 units of the same product from one of my suppliers, but I would assume that would only be 1 invoice opposed to 3? I just really don’t understand this number 3. I wanna sell 100 units of the same product, is it not allowed? Or I’ll have to sell 3 different products in order to get 3 invoices? Or I could just divided the same 100 units into 3 different invoices? Any advice would be greatly appreciated!

    • Diana August 23, 2016, 1:41 pm

      Hi Samson,

      I personally wouldn’t purchase 100 of the same product for getting ungated. I would choose different products to use.

      Then when you’re ungated, you can buy 100 of the product that you want to sell.

      For whatever reason, Amazon likes to see 3 or more invoices with a variety of products.


  • Samson Su August 23, 2016, 4:28 pm

    Thank you Diana! Is it okay if I purchased 3 different products from the same supplier then, or has to be 3 different suppliers? And I’d assume your example of target receipt would only qualify for “beauty”, not “personal health”? In other words, I can not use any retail receipt for personal health? Thanks again!

    • Diana August 24, 2016, 5:03 pm

      Hi Samson,
      To my knowledge, you can’t use Target or any retail receipts anymore. I was approved over a year ago and the approval requirements were a lot easier back then.

      You should be able to use the same suppliers, but you need to make separate purchases so that you have 3 separate invoices.

      Then purchase 3 to 5 products of quantities of 10 to 12 each. Well, that’s just a guideline, I can’t guarantee that those amounts will work. But you want to submit enough products to show Amazon that you’re serious about selling in Beauty without going into debt on your end.

      Some products are listed in both the Health category and the Beauty category. So, if you find the right products, you may be able to use the same receipts for both category approvals.


  • Diana June 9, 2017, 8:31 pm

    I’m interested into getting into the beauty department. Is gating/restriction still an issue if I private label my own product? I’ve found a supplier and looking to do custom packaging to sell. Would that need approval from Amazon?

    • Diana June 10, 2017, 4:38 pm

      Hi Diana,
      If you’re restricted in the Beauty Category, I don’t think that you’ll be able to sell any of your Private Label products in that category.

      I have not done any Private Labeling yet so I don’t know how the Amazon approval works or if you have to register you brand.

      My advice is to not purchase any Beauty products until you get your questions answered and until you know that you can list them in Beauty. I sure don’t want you to purchase products that you can’t sell!

      Good luck!


  • Patricio June 17, 2017, 1:40 pm

    Hi, Where make up fits?Beauty or health and care?

    • Diana June 18, 2017, 2:26 am

      Hi – I’m guessing beauty. Best thing to do is lookup make-up on Amazon and see what comes up!



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I am working towards creating a full-time income by selling on Amazon. It's a lot of work but very fun! If you're interested in selling on Amazon, be sure to follow my blog as I'll be providing you with lots of tips!

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