Hello! It’s been awhile since I’ve shared my “last items sold,” so it’s time to share my last 2 items that were sold and shipped. Both are toys:
I bought this from Fred Meyer for $5.39. It sold pretty quickly as it was received at the warehouse on Dec 7, 2016. Here are the numbers:
Ranking on 12/17/16: 93,699
Category Ranking %: Top 1.55%
Buy Cost: $5.39
Selling Price: $15.95
Net Profit after Fees: $15.95 – $5.30 (fees) – $5.39 (buy cost) = $5.26
Toy #2: Breyer Tack & Blanket Set
I bought 5 of these from Bi-Mart for $8.99 each. All of them sold pretty quickly as they were received at the Amazon warehouses on or after Dec 7, 2016. Here are the numbers for the last one shipped:
Category: Arts, Crafts & Sewing (it’s also listed in toys).
Ranking on 12/17/16: 9,761
Category Ranking %: Top 0.29%
Buy Cost: $8.99
Selling Price: $18.49
Net Profit after Fees: $18.49 – $5.65 (fees) – $8.99 (buy cost) = $3.85
After selling all 5 of them, I made about $20.00.
A Few Scary Messages
Earlier this week, I had a few scary messages. First I received this email:
The ASIN in this email is for a Scooby Doo toy that I purchased at Toys R Us.
The next day I received the same email for a Lion Guard toy that I purchased at Walmart.
Both times the listings were suspended and the products were unavailable to purchase. Then a few hours later, the suspensions were removed and they were up for sale again.
Then a couple of days ago, my morning was ruined because a customer emailed me through the buyer-seller messaging system complaining that the Paw Patrol toy that she bought from me was priced too high.
Naturally I marked up the price, but by no means was I gouging the customer. I wasn’t sure what to do so I sent a message back to her and gave her a partial refund of $4.00 (my profit).
All of this kind of ruined my enthusiasm for toys.
*** Note: The same can happen with any product and in any category.
Toys vs Shoes
I actually stopped purchasing toys on Dec 1 (before the scary messages) because I checked my numbers and clearly saw that I make more money by selling shoes.
From Jan 1 to Nov 30, I sold 4 more toys than shoes, which is pretty even to me.
# Shoes Sold = # Toys Sold
But my shoe sales are over 3x that of the toys:
Shoe Sales = Toy Sales x 3.2
Since I’m more concerned with profit than with sales, I checked my Category Profitability report in Inventory Lab. I found that my average shoe profit is $30.00 and my average toy profit is $6.75.
Shoe Profits = Toy Profits x 4.44
Some people like Beth and Seth Maus (my Q4 toy coaches) do really well in toys and they sell toys all year long (not just in Q4!). However, toys just aren’t my “thing” and moving forward, I’ll be focusing on shoes again as my primary category and books as my secondary category.
With that said, I’ll still sell toys and items from other categories, but they just won’t be at the top of my sourcing list.
Thank You & What’s Your Favorite Category?
Thank you for reading my blog and for taking the time to read this post. If you have a few more minutes, I would love to hear about your favorite categories. You can leave a quick note using the comment form below or on my Facebook page.